Marketing Research · Digital Audit · July 2026

Two Brands' Digital Presence,
Audited

A ground-truth look at where Saymara B. Ryon and Asociația TRE® România actually show up online today — websites, social channels and communities — and the gap between a thriving real-world practice and its digital footprint.

4.2KLargest Audience · Saymara FB Profile
1,064TRE® Group Members
~11KCombined Social Reach
6+Broken Links & Dead Handles

01 · Current Digital Footprint

Where Both Brands Show Up Today

Real audiences exist on both sides — but they're fragmented across old and new brand names, dead links, and channels nobody owns. The rebrand to "Saymara B. Ryon" left plumbing behind it broken.

Updated 16 July 2026 with the official channel list provided by the client — every confirmed channel re-verified.

saymararyon.com — Personal Brand

Active · Best

Facebook Profile ✓

4.2K followers — her largest audience. Personal creator profile, active (latest post 1 day old). Client plans a cover banner for the upcoming training with Isabelle.

facebook.com/saymararyon

Quiet · Page

Facebook Page ✓

2.8K followers, 11 reviews · 100% recommend — the public-figure Page, quiet since May 2026. Runs in parallel with the newer 4.2K profile.

facebook.com/h.m.iuliaioana

Active · Tiny

Instagram ✓

233 followers despite 453 posts and weekly reels through July 2026 — huge effort, no distribution. Both websites still link the old, dead handle.

@saymararyon · dead link: @h.m.iuliaioana

Reactivated

LinkedIn ✓

712 followers, 500+ connections — now on a clean vanity URL, freshly reactivated ("comeback post", new "Signature Program Mentor" headline). Her strongest-written asset.

linkedin.com/in/saymararyon

Old Brand

TikTok

~2,223 followers · 115 videos · 7.9K likes — her #2 public audience, but still named "H.M. Iulia Ioana", not migrated to the new brand.

@h.m.iuliaioana

Dormant

YouTube

16 subscribers · 32 videos · nothing since Jan 2025. Already rebranded "Saymara B. Ryon" but videos average 5–55 views.

youtube.com/@hmiuliaioana

Leaky

Group & Community

FB group "Simply Be! The Change" — 234 members, ~1 post/month. Heartbeat invite dead on both sites; Twitter icon links nowhere; hopp.bio lists no socials.

groups/…facilitatorilordegrupuri · dead Heartbeat invite

Split ×3

Websites ×3

saymararyon.com + old hmiuliaioana.ro in parallel, plus atelierdesuflet.ro ✓ — a work-in-progress TRE® session-booking shop (Gomag) with events & open classes.

saymararyon.com · hmiuliaioana.ro · atelierdesuflet.ro

treromania.org — Asociația TRE® România

Active · Flat

Facebook Group

1,064 members — the biggest owned audience, running since 2016. ~7 posts/month, but growth has plateaued and event RSVPs are minimal.

groups/TREromania

Active · Low

Facebook Page ✓

388 followers, posting into July 2026 (workshop promos) — but engagement is single-digit per post.

facebook.com/asociatiatreromania

Dead Link

Old Facebook Page

The page the website's footer actually links to is gone — "content isn't available". Every visitor clicking Facebook from treromania.org hits a dead end.

facebook.com/TREromania — unavailable

Reset · Tiny

Instagram ✓

186 followers · 35 posts. Evidence of an earlier ~716-follower, 277-post account iteration that was reset — rebuilding from near zero.

@treromania

Not Owned

YouTube

The site links to @fionasoma — a dormant personal channel of an international trainer (377 subs, 5 videos, English). No owned Romanian-language channel exists.

youtube.com/@fionasoma — third party

Strong · Stale

Website

A real events engine (41 events since 2024, 29-facilitator directory) — but the calendar shows zero upcoming events as of July 2026 and the blog has 3 posts, newest Dec 2024.

treromania.org

Absent

LinkedIn

No organisation page — despite corporate wellness being a natural B2B lane for stress-release training in IT-heavy Bucharest.

Not present

Absent

TikTok / X / Threads

Zero presence. Somatic & nervous-system content is a proven short-form niche — complete whitespace for the association.

Not present

Bottom line: Between them, the two brands reach ~11,000 people — more than first met the eye, thanks to the client-confirmed 4.2K Facebook profile. But the audience is split across two parallel Facebook presences and old brand names, the websites link to dead pages, and the channels where this content naturally thrives (YouTube, TikTok, LinkedIn for TRE®) are empty or not owned. The practice is real; the plumbing is broken. Channels marked ✓ were confirmed directly by the client on 16 July 2026.

02 · Channel Deep-Dive

The Two Strongest Assets Today

Saymara — Facebook & LinkedIn

Best Reach

Her personal Facebook profile (4.2K, active daily) plus the legacy Page (2.8K, perfect reviews) hold her largest real audience, and the freshly reactivated LinkedIn carries her most compelling story — 15 years as a lawyer turned mentor, with named methods (ReUnity MATRIX®, TRE®, Resonanz®). But the two Facebook presences run in parallel, and Instagram's 453 posts have earned only 233 followers.

4.2K

FB Profile Followers

2.8K

FB Page Followers

712

LinkedIn Followers

Audience quality (FB reviews, real reach)Strong
Brand consistency across handlesWeak · 3 names
Funnel integrity (links that work)Broken

Follower figures verified July 2026 · Sources: facebook.com/h.m.iuliaioana, LinkedIn, instagram.com/saymararyon

TRE® România — Community & Events

Best Engine

The association's real strength is offline: a 1,064-member Facebook group running since 2016, a 29-facilitator national network, ~monthly workshops, free demo sessions, and rare anchors — Dr. David Berceli retreats, a published book, a celebrity-moderated launch. Almost none of it converts into digital growth.

1,064

Group Members

41

Events 2024–26

29

Facilitators Listed

Offline programme & credibilityExcellent
Digital conversion of that programmeWeak
Content freshness (blog · calendar)Stale

Verified July 2026 · Sources: treromania.org, facebook.com/groups/TREromania, facebook.com/asociatiatreromania

03 · Gaps & Opportunities

Where the Growth Is

Most of these gaps are quick, structural fixes — and every one of them compounds the others once the plumbing works.

01

Fix the Broken Funnel First

Dead Instagram link on both of Saymara's sites, a dead Facebook page linked from treromania.org, a dead community invite, an empty Twitter icon. Day-one fixes that stop losing every referred visitor.

02

Unify the Rebrand

Two parallel Facebook presences (4.2K profile + 2.8K page), a TikTok on the old name, and three websites. One handle set, one visual identity, clear roles per property, and cross-links between both brands' sites and socials.

03

Give Instagram a Distribution Strategy

453 posts have earned just 233 followers — the content exists, the reach doesn't. Reels formats, hashtags, collabs with the 29-facilitator network, and cross-brand tagging change that fast.

04

Own Romanian-Language Video

Saymara's YouTube is dormant and TRE® România's "channel" belongs to a third party. One owned, Romanian-language video program — explaining neurogenic tremor, client stories, workshop clips — fills a niche nobody in Romania owns.

05

Turn the Events Engine into Content

41 events in two years, Berceli retreats, a book, free demos — and a site calendar that currently shows nothing upcoming. Systematic event cross-posting alone gives both brands a steady content rhythm.

06

Claim LinkedIn & Corporate Wellness

Saymara's reactivated LinkedIn B2B positioning pairs naturally with a TRE® România organisation page targeting corporate stress-management — an empty, high-value lane in Bucharest's corporate market.

04 · Brand Snapshot

The Practice Behind the Brands

Verified facts about both brands — the real credentials the digital presence should be showcasing.

Saymara B. Ryon — saymararyon.com

NameSaymara B. Ryon (H.M. Iulia Ioana)
BaseAtelier de Suflet, Sector 3, București
Contactcontact@saymararyon.com
Background15 years as a lawyer, full-time practice since 2025
RolesPresident, Asociația TRE® România · Founder, ReUnity MATRIX®
Lives changed650+ (self-reported)
Reviews11 Facebook reviews · 100% recommend
Lead magnetFree eBook "Eu sunt Eu și e OK!"
Booking siteatelierdesuflet.ro — TRE® sessions & classes (work in progress)
ReUnity MATRIX® TRE® Advanced Resonanz® Aspectologie® Art Therapy

Sources: saymararyon.com · LinkedIn · facebook.com/h.m.iuliaioana

Asociația TRE® România — treromania.org

MissionPromoting TRE® (Tension & Trauma Release Exercises) in Romania
Method creatorDr. David Berceli — direct involvement (2025 retreat & conference)
Contactoffice@treromania.org · +40 742 064 924
BaseBd. Mărășești 8, Sector 4, București
Facilitators29 listed (4 advanced) across 6+ cities
Events41 events Jun 2024 – Jun 2026 · monthly workshops + free demos
CommunityFacebook group since 2016 · 1,064 members
AnchorsBerceli book launch · Damian Drăghici-moderated event · Bookfest
Trainings Workshops Free Demos Retreats Practice Groups

Sources: treromania.org · facebook.com/asociatiatreromania · facebook.com/groups/TREromania

05 · Where to Start

The Priority Moves

1

Repair every broken link

Fix the dead Instagram link, the dead TRE® Facebook link, the dead community invite and the empty Twitter icon — the cheapest, highest-impact fixes available.

2

Unify handles & cross-link both brands

One name — Saymara B. Ryon — everywhere; TikTok and legacy pages migrated; both websites and every profile pointing to each other.

3

Start a steady two-brand content rhythm

A shared calendar: every workshop and demo cross-posted to page, group, Instagram and LinkedIn — with reels formats that finally give the content distribution.

4

Build the owned video channel + B2B lane

A Romanian-language YouTube/Reels program on TRE® and conscious living, plus a TRE® România LinkedIn page for corporate wellness.

The practice and the community already exist. The job is to make sure the right people can find them online — see the showcase for what that looks like.

Sources & Methodology

How this was compiled

A multi-source digital audit (July 2026) of both brands' public online presence — websites, social platforms, communities and link-in-bio funnels — using live logged-out page views, site HTML, public feeds and search snippets.

On 16 July 2026 the client provided the official channel list (facebook.com/saymararyon, facebook.com/h.m.iuliaioana, instagram.com/saymararyon, linkedin.com/in/saymararyon, facebook.com/asociatiatreromania, instagram.com/treromania, atelierdesuflet.ro) — each was re-verified where publicly viewable and is marked ✓ above.

Where platforms block logged-out viewing (Instagram recency, TikTok recency), figures come from public metadata or third-party mirrors and are flagged as approximate.

Sources & confidence

  • • saymararyon.com · hmiuliaioana.ro · treromania.org · atelierdesuflet.ro · Facebook profiles, pages & groups · Instagram · LinkedIn · YouTube · hopp.bio · client-provided channel list (16 Jul 2026)
  • • Verified: follower counts for Facebook (4.2K profile / 2.8K page / 388 TRE), groups (234 / 1,064), Instagram (233 / 186), LinkedIn (712), YouTube (16 / 377); dead links; event & facilitator counts.
  • • Approximate — flagged: TikTok figures (~2.2K, via public API mirror), Instagram posting cadence, "650+ lives changed" (self-reported).
  • • Recommend a manual in-app recheck of TikTok & Instagram before publishing any figures externally.