A Showcase for
Imagining a Michelin-starred legacy, beautifully told online.
Digital Marketing Showcase · Curated by TechNext
The Opportunity
Four consecutive years of Michelin recognition have earned Auntie Gaik Lean a place among the world's finest Peranakan kitchens. The next chapter is making sure every traveller and food lover searching for that experience finds you first — and remembers you after.
Michelin years (2023–2026) — a story worth telling daily across every channel.
Of diners research a restaurant online before booking. The first impression is digital.
Penang draws huge Chinese-speaking tourism — a bilingual presence unlocks it.
Capabilities
A purely digital toolkit — visual-first, measurable, built to grow the Auntie Gaik brand.
Always-on presence across Instagram, TikTok, Facebook & 小红书.
Cinematic dish photography & scroll-stopping reels, expertly edited.
Rank #1 for "Michelin Peranakan Penang" and beyond.
Be the answer AI recommends — ChatGPT, Gemini & AI Overviews.
Geo-targeted Meta & TikTok campaigns that fill tables.
Clear monthly dashboards — every ringgit accounted for.
Optimised profile, more 5-star reviews, managed responses.
02 · Image & Video Editing
Raw footage and photos transformed into scroll-stopping content — colour-graded, retouched, and cut for every platform. Drag the slider to see the difference editing makes.
03 · SEO & Keywording
We target the exact searches hungry travellers type — then climb the rankings until Auntie Gaik is the first name they see.
Priority keywords targeted for page one
Target Keyword Visibility
Illustrative target rankings
Share of AI Recommendations
of relevant AI answers
recommend Auntie Gaik
Illustrative share of voice
04 · GEO & AEO
When travellers ask ChatGPT, Gemini or Google's AI "where should I eat in Penang?", we make sure the answer is you.
05 · Paid Social Ads
Geo-targeted Meta & TikTok campaigns that turn scrolling tourists into booked diners — every ringgit tracked to a result.
Target return on ad spend (ROAS)
Campaign Conversion Funnel
Illustrative funnel
Performance Trend
Monthly Reach
Engagements
Bookings
Illustrative dashboard
06 · Analytics & Reporting
A clean dashboard and a plain-English monthly review — so you always know what's working, what's next, and where every ringgit went.
07 · Google Business & Reviews
An optimised Google profile and a steady stream of glowing reviews — the trust signals that win the click and the table.
Reviews generated & managed
Rating Distribution
Illustrative distribution
The Showcase
A taste of the content we create — from generated video to social-ready creative.
Generated Video Showcase
Menu Video Shot
The Plan
Brand audit, channel setup & optimisation, Google Business profile, first edited content batch, content calendar and tracking in place.
Consistent posting & editing, paid ads live, review engine running, SEO & AEO gaining traction.
Double down on what converts, refine ad spend, scale top-performing creative, and present the first full performance review.
What Success Looks Like
Grow social following & impressions month over month
Drive measurable reservations from digital channels
Lift Google & review scores via reputation flow
Positive return on every ad ringgit, reported monthly
Let's Talk
This showcase is just a starting point — we'd love to explore the possibilities over a pot of tea.
Showcase curated by TechNext · hello@technext.asia · technextasia.com